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Social Media isn’t Easy
Executing on Social Media is definitely not as easy as some people think. I’ve been at this game for quite some time. I submerse myself in new software, inquire about start ups and try my best to be...
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Customer Service in Social Media
Raise your hand if it’s been more than 6 months since you picked up the phone and called someone for a customer service reason? Now, let’s take away calls to your phone, internet and cable providers....
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Emerging Technology and Advertising 2012
Sometimes we get the opportunity to be part of something really awesome. This Friday is one of those times as The Blog Studio is proud to be a sponsor for the 2012 edition of ETA! ETA is in its 2nd...
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The Thrill of Failure
I’m still thinking about Maggie Koerth-Baker, Science Editor at BoingBoing.net talk from the “Emerging Technology + Advertising 2012” conference. Maggie presented “The Thrill Of Failure” and I was...
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The Importance Of Planning
“He who fails to plan is planning to fail.” – Winston Churchill It’s true in so many aspects of business and life, including your website. When you are looking at design or redesign ideas for your...
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Social Media Integration in Television
If you watch any of the most popular shows on Television these days you have no doubt seen a hashtag somewhere on the screen. Years ago, before the advent of social media and instant sharing, we were...
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Control Alt. Debate: Should external links open in a new window or tab?
External links opening in a new tab is not an uncommon debate in the world of website creation and development. One side argues that the choice should be left up to the user. The other side feels it’s...
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What To Write In Your “About” Section
If you have a brand website, personal blog, Facebook, Twitter, Pinterest or a YouTube account, you have probably stared at the blank screen of your computer and tried to write the copy for the “About”...
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Dana White Discusses Social Media at the 2013 New Media Expo
Dana White is a smart guy. That is a statement that we feel quite comfortable and justified in making. Since White and his partners purchased the Ultimate Fighting Championship brand in 2001 for $2...
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Technorati Media’s 2013 Digital Influence Report
Technorati released their annual Digital Influence Report last week. We look forward to this every year and this year is no exception. The Digital Influence Report is great for forecasting trends in...
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The New News Feed: A Focus On Storytelling
Facebook announced Thursday that they are overhauling the news feed design. Not changing much since its launch in 2006, the news feed is getting a much needed redesign to better suit Facebook’s...
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What are you willing to pay for online?
We’ve been working with clients for 8 years helping them create monitization strategies for their web properties. Paid subscription services is one of the many options we consult clients through....
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Can a daily dose of nature make your team happier, healthier and more...
We’ve been making some changes around here – playing with new ideas for exploring creativity and focusing on our team working together on each and every project. When I heard about the David Suzuki...
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The Era of YouTube Beauty Gurus
Let me start off by saying that this is a judgement free zone. If you have ever clicked a video link only to find yourself 3 hours later watching something completely unrelated – I would like to...
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Social Influence for Social Change
When the world watched the civil uprising in the Middle East, it sparked a whole new discussion of the effectiveness of social media and the part it played to social change. From the ashes of turmoil,...
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The 3 Reasons Why We Are Obsessed With Lists
If you think list making is an action reserved for the overly organized you would be very wrong because almost everyone is guilty of using them. Let’s be honest with ourselves for a minute and admit...
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A New Online Era in the Food Industry using Twitter
Would you report a food poisoning incident, or would you just take it to twitter? You get food poisoning from a restaurant and decide not to do anything about it but you post a message online saying...
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The Google Diet
Ever wonder how Google influences their employees’ health? Me neither, but I’m glad I found out. Welcome to the Google Diet. Human resources at Google analyzes consumer behaviour and ”secretly”...
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Color in Branding
There’s a reason why companies choose the colors they do when it comes to their logo and branding. In fact, color in branding is one of the most long-debated topics in marketing, and for good...
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Creative Commons
So you’ve found a great photo, but it’s copyrighted. What then? If possible, your best bet is always to create your own photos or graphics. It may take longer than finding an image online, but the...
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